Urals and SummitLake plus event news

Well there’s going to be a few late posts at the moment, as I’m clearing out old emails and my backlog of stuff here (currently working through a heap sent in March at the moment). Here’s some stuff that Justin over at SummitLakeFilms sent in:

AIRSOFT
USED IN COMMERCIAL
ADVERTISEMENT:
March 6th, 2006- Chicago Illinois- The world of Airsoft has taken a bold
new step towards mainstream recognition as it appears in its first
International Advertisement for Irbit MotorWorks of America, manufacturers
of the popular Ural Motorcycles. The commercial, filmed by Summit Lake
Entertainment, known for its cutting-edge Airsoft and extreme sports
videos, features Airsoft equipment and players as part of the mystique of
the motorcycle.

The Advertisement features the Ural Gear-Up motorcycle, a rugged bike
thats history begins in World War II. To fight Nazi Germany the Russians
needed a versatile motorcycle that could handle the harsh Russian climate
and terrain, so they acquired some German BMW motorcycles and began to
reverse engineer them. Before the war was over nearly 10,000 Urals were
used in combat on the Eastern Front. After the war Urals were sold all
over the world and continue to be one of the most popular motorcycles in
the world. A unique feature of the Gear-Up is that it comes from the
factory in a camouflage scheme, complete with a side car that also has a
drive wheel, making it a two-wheel drive motorcycle.

The advertisement was filmed on location at Summit Lake Entertainments
CODENAME: Thunder II and a regular monthly Airsoft event. Jim Hugnin,
owner of the Ural used in the filming, added a Classic Army SAW to the
sidecar for his son and others to enjoy. As soon as I saw the Ural, I
knew I had to get one and add a machine gun on that bad-boy, remembered
Hugnin And the players loved it! he continued. Urals Vice President of
Marketing and Sales, Madina Merzhoyeva, agrees. Airsofter’s and Urals
motorcycles are a great mix. You can be everyones envy while youre
playing and while youre riding to work, Madina added.

The Ural/Airsoft advertisement is available online at www.imz-ural.com
website under downloads and movies and is called UralMountains or at www.summitlakefilms.com.

Always looking ahead, Summit Lake Entertainment will also be hosting
another two-day Airsoft event June 10-11th, 2006, and CODENAME: Thunder
III on August 12-13th, 2006 both near Chicago Illinois.

Summit Lake is currently in post-production for “CODENAME: Thunder II”
DVD, the sequel to the extremely popular original Airsoft DVD, “CODENAME:
Thunder. Based in the Chicago suburbs, Summit Lake Entertainment
specializes in start-to-finish event production of remote location Airsoft
and Paintball-related scenario events, as well as setting a higher
standard of cutting-edge action sports videos featuring Freestyle BMX,
skateboarding, Mountain Biking and Boarding, Paintball and Airsoft.

Past Summit Lake productions have included such celebrities and athletes
as William Shatner, and Tony Hawk and have been featured in several North
American Film Festivals. Summit Lake Entertainment also produces short
films and is always developing additional film projects.

For more information go to:
www.SummitLakeFilms.com or,
(North America) www.imz-ural.com or, (Elsewhere) www.ural.com. Email justin@summitlakefilms.com or stay tuned to this website. Justin, (SummitLakeFilms)

On this day..

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