From what I can tell ASR is a big tradeshow event that’s currently being held in San Diego, California for the action spots industry (update.. and a quick Googling provides: asrbiz.com).

ASR January 2009: Considered the most powerful buying event in the action sports industry, ASR showcases the latest apparel, footwear, swimwear, accessories and hardgood products from over 700 surf, skate, swim, snow, moto, wake, lifestyle and streetwear  brands and continues to identify cutting-edge trends that drive the diverse segments of the action sports industry. Ensure the growth of your customer base and keep your current costumer satisfied. Action Sports Retailer is poised to provide you the opportunity as a community to grow your business, get connected with key players, brainstorm business synergies and partnerships and leverage business opportunities while face to face. (asrbiz)

Forged Clothing are sponsoring one of the big parties going on after the event:

The Official ASR Afterparty!
Sponsored by Forged Clothing
DATE: January 23, 2009
TIME: 7pm
LOCATION: The Keating Hotel Downtown San Diego
MORE: Call 619.814.5711
Join Our Mailing List!

Forged Clothing
5694 Mission Center Rd.
San Diego, California 92108
Forged Clothing

On this day..

• JTech post Shot Show sale - 2012
• Airsoft.nu: SPEED Airsoft Pro Series tools review - 2012
• Straszydlo Toy Soldier gear reviews - 2012
• Fireball Squadron host “Black Angel” 11-12th June 2011 - 2011
• RA Tech parts at Tokyo Model Company - 2011
• New items at Airsoft Buddy - 2011
• RA-Tech review WE SCAR open bolt system - 2011
• Airsoft Outlet NW: SHOT Show 2011 booth pictures - 2011
• SOCOM Gear CheyTac M200 Intervention Rifle reviewed - 2011
• Translation of Chilean airsoft Resolution - 2011

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