What puts me off AI is that the spelling and grammar are both terrible, far too much of the magazine is taken up by advertising, the letters section is naff and finally most of Paul Monaf's articles are lifted from wikipedia.
That said the magazine can be informative (Jay Kenton's technical articles, Mark Saxby's pistol reviews and Gadge's WW2 loadout guides.) and quite humourous (Frenchie's letter).
So in short...
Paul Monaf please write your own stuff...
Tone down the advertising.
Give the content a once over before publishing to avoid any spelling mistakes.
Focus more on the game